plFree webinar
POWER UP your promotional spending with TPM: Fix the Fundamentals
Register today, join the first webinar from the “POWER UP your promotional spending with TPM” series, and learn how to get started empowering your promotional strategy with Trade Promotion Management.
When?
2025-04-09
16:00 CET
Where?
Online
(Platforma Clickmeeting)
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We start in:
What will you learn during the webinar?
WHAT WILL YOU LEARN IN THE WEBINAR?
- Shifting from Volume to Value: Learn how to approach promotional spending by focusing on the value it brings, rather than just looking at volume metrics.
- Total vs. Baseline vs. Incremental Volume: Learn how to think differently about sales volume, and assess how promotions impact your regular sales and growth.
- The Sell-in vs. Sell-out perspective: Understand why it’s crucial to balance both sell-in and sell-out insights to maximize promotional effectiveness.
- Incorporating cannibalization into your plans: Learn how to factor in cannibalization when planning financial and volume goals for your promotions.
Who should attend?
- Sales Leaders: Directors and Senior Sales Managers.
- Finance & Operations Executives: CFOs, Finance Directors.
- Strategic & Analytical Roles: Directors & Managers in departments such as RGM, SRM, FP&A, Digital Transformation, Analytics & Insights.
- Executives & Decision Makers: CEOs, COOs, Senior Leaders in widely undersood FMCG, (including: Pharma, Food & Beverages, Household Products, Tobacco, Alcohol, Petcare, Consumer Electronics, Personal Care & Beauty, Apparel & Footwear).
Perfect for large-scale manufacturers with significant promotional spending!
Speakers
Meet the expert who will speak at the webinar
Marek Matan is an experienced professional with a strong background in commercial finance, revenue optimization and digital business transformation, within the FMCG industry. Currently working as a Functional Lead at BPX, he supports leading FMCG companies in enhancing their business strategies through digital innovation.
With deep expertise in financial modeling, pricing strategy, and forecasting, Marek has successfully partnered with clients & their multifunctional teams to drive growth and successfuly transform the business using best-in-class solutions available on the market. He brings valuable insights to the table, particularly in leveraging digital solutions to optimize business processes and revenue generation.
Tomek Majka is an experienced manager with over 35 years of expertise in FMCG, recruitment, multimedia, and financial services. Specializing in sales management, business development, and the introduction of new products, he has a proven track record in negotiating with key clients across both local and international markets. At BPX, Tomek focuses on driving sales for products and services within the Revenue Growth Management Department (Visualfabriq). He is also a speaker and expert in our webinars.
With 15+ years of experience in marketing, I lead global strategy at BPX as Head of Marketing & PR, helping businesses realize the power of digital change. While technology fuels growth, people are at the heart of every transformation. True impact comes from connections, creativity, and innovation—turning technology into business value. Passionate about AI-driven marketing, I focus on data-driven growth, product marketing, and lead generation. At BPX, we don’t just implement technology—we empower people to make strategic decisions in a digital world. As a webinar host, I share insights on making smarter choices in an ever-evolving landscape.
Agenda
- Promotional Value – measure promotion success by revenue, loyalty, and brand impact, not just sales volume.
- Sales Volume Re-evaluation – focus on the long-term effects of promotions on regular sales.
- Sell-In vs Sell-Out – balance both sell-in and sell-out data to assess promotional effectiveness.
- Cannibalization – considering cannibalization when defining financial and volume objectives for promotions.
- Q&A Session
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