Insight Advisor – Your intelligent guide to the world of data

Today’s companies face the challenge of effectively managing and interpreting massive amounts of data. Solutions based on artificial intelligence (AI) and machine learning (ML) address these needs by offering tools to support data analysis in an intuitive and efficient manner.

One such tool is the Insight Advisor, an integral part of the Qlik analytics platform. This intelligent assistant leverages AI and advanced analytics to simplify the discovery of critical insights within data.

From the article you will learn:

1. What Insight Advisor is and how it enhances data analysis.
2. How AI and NLP contribute to drawing key insights.
3. The business benefits of implementing this tool in your organization.

What is Insight Advisor?

Insight Advisor is a suite of tools that combines Qlik’s association engine with advanced machine learning algorithms. Its intuitive user interface allows for real-time, automatically generated analyses based on uploaded data.

For example, a task such as analyzing sales volume can be framed using sentences, keywords, or a chat interface. The result of such analysis is a set of ready-made visualizations and actionable insights.

By filtering data, the machine learning algorithms continuously learn about the user’s area of interest, gradually offering more accurate recommendations for visualizations and summaries.

Insight Advisor’s Main Features

Data Exploration

Insight Advisor automatically generates visualizations based on the data selected by the user. The analysis leverages an advanced algorithm that chooses the most appropriate types of visualizations according to the characteristics of the data (e.g., text, numbers, time). In addition to answering specific questions, the tool also suggests interesting data combinations, encouraging further exploration.

For example, if the user selects fields related to time and numeric values, Insight Advisor may suggest a line graph to track trends over time. If text and numeric data are selected, the tool might recommend a bar chart to display the distribution of values within each category.

Using Insight Advisor significantly accelerates the data mining process. Even individuals without experience in creating advanced visualizations can uncover hidden patterns in the data and make informed adjustments to the business model.

Additionally, association algorithms analyze connections between data points, identifying new potential directions for analysis that might otherwise be overlooked in traditional processes.

Ask for data

Insight Advisor leverages natural language processing (NLP) to interpret user queries. When users enter phrases in natural language, the tool generates visualizations as well as ready-made summaries in response. The algorithm matches keywords to the data loaded into the application and automatically presents results through proposed visualizations.

In addition to creating new analyses, the algorithm searches through existing reports, enabling users to quickly locate previously prepared data.

Insight Advisor also adapts to the specifics of the data and terminology used within the organization, delivering increasingly accurate results over time. This requires the proper configuration of vocabularies to support the AI model.

The ability to ask questions in natural language simplifies the tool’s use for users with less technical expertise, eliminating the need for complex commands or programming knowledge. For example, a query such as, “What were sales last quarter by region?” can automatically generate a summary in the form of a chart or table, saving time and streamlining analysis.

Generate Advanced Analysis

Insight Advisor empowers users to create analyses using built-in templates. These range from simple options, such as rankings, trends, or multivariate visualizations, to more advanced templates like correlation studies, clustering, or time series decomposition.

The templates are intuitive and automatically suggest the most relevant fields for analysis, significantly accelerating the analytical process.

For example, correlation Analysis can uncover unexpected relationships between variables, offering deeper insights into hidden connections within the data, and clustering enables segmentation of customers or products, which can be leveraged to create more targeted offers and strategies.

With these tools, users can easily perform sophisticated analyses to uncover new relationships between data, identify discrepancies, or detect anomalies.

Conversational Analytics

Insight Advisor Chat is a key feature of the Qlik platform, seamlessly embedded within the analytics tool. It appears as a chat interface accessible directly from the main application window, providing an intuitive way to interact with data.

With this functionality, users can “ask questions” about their data using simple phrases. For instance, a query like “Sales by Product” will generate a straightforward analysis accompanied by the most relevant chart. The chat also supports filtering commands, allowing users to narrow data by specific criteria such as time, location, or product.

One of the standout features of Insight Advisor Chat is its support for multiple languages, making it a versatile tool for companies operating in international markets. Moreover, integration with popular applications like Microsoft Teams and Slack enables users to analyze data within their daily workflows, eliminating the need to switch platforms.

With Insight Advisor Chat, users receive real-time results, accelerating the decision-making process and facilitating quick responses to dynamic market conditions. This feature also enhances team collaboration, as analysis results can be easily shared and discussed in group settings.

Benefits of Implementing Insight Advisor in Your Firm

Intuitiveness

The intuitive interface makes Insight Advisor easy to use, even for individuals without technical training. Users can quickly grasp basic operations, reducing reliance on technical support or IT departments. Analytical processes that once took hours can now be completed in minutes, empowering teams to work more efficiently.

Saving Time

By automating data analysis, Insight Advisor allows users to focus on interpreting results rather than generating them. This frees up valuable time for teams to concentrate on strategic planning and the implementation of key initiatives, driving greater business impact.

Greater Data Availability

Insight Advisor facilitates data mining across the entire organization, supporting informed decision-making at every level. It makes data accessible not only to analysts but also to managers and employees, fostering a data-driven culture.

Additionally, integration with communication tools like Microsoft Teams and Slack enables seamless access to data directly within applications used in daily workflows. This ensures that critical information is always at hand, reducing time spent switching between platforms.

Discovering Hidden Patterns

Advanced algorithms embedded in Insight Advisor can identify dependencies and anomalies that may be overlooked in traditional analyses. This enables companies to gain deeper insights into their processes and uncover opportunities for improvement.

For example, Insight Advisor can reveal seasonal purchasing trends or identify customer segments with the highest business value. These insights can inform and optimize marketing strategies, improve operational efficiency, and drive growth.

Insight Advisor is a robust data analytics tool that seamlessly blends automation, simplicity, and advanced functionality. It empowers companies to make faster, more effective business decisions based on reliable and comprehensive data analysis.

The features highlighted here represent just a glimpse of what Insight Advisor can offer. With its customizable configuration options, the tool can be tailored to provide even more precise insights and address specific analytical challenges with ease.

Find out how Insight Advisor can change the way your organization analyzes data. Contact us today for detailed information, implementation support, and access to additional training resources.

Don’t wait to optimize your company’s decision-making processes. Visit our website, fill out the contact form here, and discover how Insight Advisor can elevate your team’s efficiency and drive business success.