Each enterprise strives to achieve as much profit from selling their goods and services, by definition; however, not every institution implements a dedicated strategy. The Revenue Growth Management (RGM) concept is an approach focused on continuous revenue maximization. Through deploying and appropriate maintenance of RGM software, companies can benefit from complex analyses of trends and data. As a result, they gain knowledge about how to plan properly upcoming and current promotional activities, pricing and product strategies, and manage contracts, including the right time and market situation. The Revenue Growth Management strategy is a very useful tool, especially in the CPG industry. In this case, this is due to the higher comprehensiveness of using advanced data analysis, and the implementation of relevant activities is crucial for the profitability of the production company.
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